POSITION OVERVIEW
A highly data-driven, performance-led leadership role. As a Digital Marketing Lead will be accountable for measurable pipeline growth and revenue contribution, working alongside an external digital marketing agency.
Responsibilities
- Set and deliver ambitious MQL and SQL targets.
- Improve MQL → SQL conversion rates.
- Increase marketing-sourced and marketing-influenced pipeline.
- Optimise the full funnel: traffic → lead → MQL → SQL → opportunity.
- Identify and fix leakage points in the funnel.
- Build and execute a multi-channel demand generation strategy.
- Increase high-intent inbound leads.
- Improve website and landing page conversion rates.
- Develop structured cross-sell and upsell marketing initiatives.
- Ensure all campaigns are ROI-driven and measurable
- Sharpen the commercial positioning of research and data products.
- Ensure value propositions are clear, differentiated and outcome-focused.
- Align all messaging to target platform leaders and engineering leaders.
- Plan and execute commercially valuable PR initiatives.
- Build strategic content distribution partnerships.
- Increase qualified traffic and visibility within the developer ecosystem.
- Ensure visibility initiatives support pipeline goals, not vanity metrics.
Requirements
- 3+ years of B2B marketing experience, ideally in tech, SaaS, data or research.
- Strong experience in demand generation and funnel optimisation.
- Proven track record of increasing MQLs and improving conversion rates.
Experience working in tight alignment with Sales. - Strong analytical mindset; confident working with marketing metrics and CRM data.
- Experience building and executing performance-focused marketing strategies.
- Experience with CRM and marketing automation tools.
- Commercially minded and target-driven.
- Comfortable being accountable for measurable outcomes.
- Excellent written and verbal English.
Preferred Qualifications
- Experience in marketing research, analytics or data products.
- Experience using AI tools to optimise marketing performance.
Why join?
Competitive Compensation & Performance Upside / Lifestyle Perks